Handmadeology University has a nice collection of detailed articles/tutorials on marketing your products online. If you haven’t read the articles yet, read them today and put the info to good use for the holiday rush.
Day 1: Mindset: Business and Technology
Day 2: Facebook
Day 3: Why Blogs Build Your Customer Base
Day 4: Get 100+ Twitter Followers in [...]

Logan Creek Soaps created the following video highlighting their regular market customers.  This has to be so much more effective than testimonial text on a web site. The video lends credibility to the testimonials that text cannot. What a brilliant way to market your products on YouTube and on your web site.

The wonderful gals at Sparkplugging wrote about Google Ad Planner and I had to check it out.  It’s a great tool that helps you to determine where your small biz advertising bucks will work the hardest. Read the Sparkplugging post and then check out Google Ad Planner.

Are you looking for a creative way to get your products in front of a large audience? Girl in Your Shirt may be for you.  One of my favorite blogs, Quick Online Tips, posted about the service. Give it a read! The fee for advertising with Girl in Your Shirt is fair and could help [...]

Indiebizchicks.com is hosting a tele-seminar on how to market your craft business online.
The topics covered include how to market online – even if you don’t have a website, how to get featured in the media and on shopping sites, how to get other people to promote your products for you, and more.
I receive their blog [...]

Did you watch the video we are discussing today? If not watch it here. Then come back and read the rest of this post.
Thousands of soapmakers participate in forums everyday. This is good. It’s networking. It’s educational. It helps us keep up on trends and make lasting friendships. But, as important as having friends in [...]

I read Seth Godin’s Blog regularly. Some of you may read it as well. Yesterday he posted a video that I would like to share and discuss here. Once you’ve watched the video – come back and read the rest of the post. If you’ve already seen it – read on.
http://www.dothetest.co.uk/
This video gives [...]